Recycling Old Ideas
2008. Greeting Card
Lowe Indonesia
Work created at Lowe Indonesia
Idul-Fitri is a Muslim holiday that marks the end of Ramadan, the holy month of fasting. It is not only a celebration of self-purification, but also a time where Muslims reconcile and renew relationships with others.
In every creative department in an ad agency, one can usually find huge piles of old art proofs and rejected work.
We decided to bring new life to them and created these Idul-Fitri greeting cards to our clients with a simple message:
Same Body. Renewed Soul.
Each one is painstakingly made by hand and no two cards are alike.
It clearly gives a positive new meaning to the term recycling of old ideas is bad.
